Project:

FARADAY FUTURE CONFIGURATOR 2021

Category:

CONFIGURATOR, mobile / desktop

Faraday Future contacted us to help create a bespoke car configurator to be hosted inside of their website. This presented a number of challenges. We started our journey on a trip to the design studio where we captured paint chip reference, color calibration charts and as much photo reference as we could of the interior of the vehicles.

Once we acquired manufacturing guides, we began look development on the many trims and options of the vehicle. We delivered 360° panoramas of both the drivers seat and rear passenger. In addition, we delivered 360° rotations of all exterior car paints and wheel configurations. Lastly, we developed an environment for it to live in, that was heavily informed by our explorations done on the mood film for the IPO launch.

Some supplemental content included animation of the breathtaking, zero gravity seats and showing the evolution of the “propeller” dash of the FF91.

We collaborated with the in house web team and the solution was integrated into the website and the FF Intelligent App!

Production: Rideview

Creative Directors: John Kim, Richard Thompson, Yates Holley

Executive Producer: Yates Holley

3D Generalists: Adam Newman, Jake Martinez, Coby Hernandez, Yates Holley, John Kim

3D Tracking: Joe Chiechi

Compositor: John Kim, Yates Holley

Matte Painter: Tim Matney

Developer: Yates Holley