For the Next Generation Configurator experience.
Our experience starts inside a sunlit garage. We follow the car out of the garage and through the city. Racing out of the city we arrive in desert a breath taking desert mountain. We conclude our road trip on a spirited track run.
Throughout the experience the viewer can, in real time, change the color and wheels of the car. This new technology can pave the way to new experiences. Change the time of day, the environment, or the attributes of the vehicle, or even the driver. Worlds can be created from stock video, a live action shoot, or as in this piece, full CG - except when it isnt. You be the judge.
Applications could include OEM website, product microsite, kiosk experience at an auto show, or a POS booth at a dealership.
The experience can be viewed here
