Project:

Carvana - Oversharing NeighborhooD

Category:

VISUAL EFFECTS

For Carvana’s latest spot 'Oversharing Neighborhood’, directed by Paul Trillio at Art Class, Rideview helped aid the light hearted comedic narrative with visual effects.

Carvana is a web based used car platform with several locations with epic car dispensing stations raised to the heavens. As you have probably noticed, Carvanas logo is a "halo car", a car that people dream about. So naturally all of the cars in the spot needed to have halos!

To accomplish this, the halos were added to cars by meticulously tracking them with the appropriate car model for each shot. 3d Renders of the Halo and the Reflections in the car were created. The renders were then sent off for compositing and finishing.